Visible in search.
Cited by AI.
SEO/GEO Optimisation targets both channels at once. Traditional search rankings through keyword-focused content. AI visibility through structured answers, entity clarity, and source authority signals — so your brand appears in ChatGPT, Perplexity, and Google AI Overviews.
Search has split.
Most strategies haven’t caught up.
When someone searches on Google, they get ten blue links. When they ask ChatGPT or Perplexity the same question, they get a synthesised answer — and if your brand isn’t cited in that answer, you don’t exist. That’s not a future scenario. It’s happening now.
The SEO/GEO system targets both channels at once. The same content that ranks in traditional search is structured to be extracted, cited, and summarised by AI engines. No separate workflow — one content process, two channels covered.
Audit. Research. Optimise.
Report. Repeat.
The workflow runs on a quarterly trigger for new clients — and then monthly to track ranking movements and keep the content current with algorithm and AI model changes.
Site-wide audit covering keyword rankings, content gaps, on-page issues, and technical SEO signals. Benchmarked against 3 direct competitors. Produces a prioritised fix list.
Maps the exact phrases, questions, and AI prompts the target audience uses. Surfaces intent patterns that traditional keyword tools miss — especially critical for GEO targeting.
Audit findings and audience research combine into a 12-week content roadmap. Which gaps to close first. Which keywords per article. Which existing pages to optimise. Which answers to structure for AI engines.
Articles written for both traditional search and AI answer extraction. Entity clarity, cited facts, FAQ sections, and direct-answer paragraphs — all within a well-structured SEO-optimised piece.
Audit to report.
Every quarter.
Rankings you can track.
AI citations you can measure.
Organic traffic that
doesn’t depend on ads.
Each optimised article builds domain authority. Each fixed gap closes a door for competitors. Organic visibility compounds over time in a way that paid media stops the moment you stop spending.
When a prospect asks ChatGPT who the best option is in your category, your brand should be in the answer. GEO optimisation structures your content to be extracted, cited, and summarised by AI engines.
The CRO audit layer ensures the organic traffic you’ve earned actually converts. Rankings without conversion is wasted work — the system closes the loop between visibility and pipeline.
Want to be found — by people and AI?
Get in touch and I’ll walk you through what the SEO/GEO system can do for your organic visibility.