Expertise earned. Results delivered.
YourGrowthpartner.
Most companies don’t have a marketing problem — they have a systems problem. I design, build, and run modern marketing systems — combining 20 years of hands-on experience with the technical depth to build the teams and infrastructure behind them.
20+ years · B2B and B2C SaaS · Global clients across US, UK, and EU
“Strategy and tactics, planning and execution: integrated, not fragmented.”
The problem
Senior marketers don’t build systems. Automation specialists don’t understand marketing. You need both.
Most fractional CMOs and marketing directors think at the strategy level. They can build a plan, run a team, and map a go-to-market. But ask them to set up an n8n workflow, build a content pipeline, or fix your attribution layer, and they hand it off to someone else.
Automation agencies go the other direction. They can build the workflow. But they don’t know how to tie it to customer acquisition, product positioning, or a business strategy that compounds over time.
That split costs you. You end up with a strategic plan that can’t be executed, or automation that runs but produces nothing useful. I fill the gap. One partner, across all three.
What I do
Three disciplines. One integrated system.
01 / Fractional Marketing Leadership
Senior marketing direction. No full-time hire required.
Fractional CMO and Marketing Director roles, brand and marketing strategy, product marketing, and GTM execution. A senior strategic owner who also executes — at a fraction of the cost of a full-time hire.
02 / Digital Growth & Performance
Clean data. Optimized spend. Growth you can track.
SEO, GEO/AEO for AI search, paid search and social, content marketing, copywriting, CRO, remarketing, and the analytics infrastructure that makes every channel readable and every decision defensible.
03 / AI Marketing Automation
Your marketing on autopilot. Built for outcomes, not IT projects.
Gen AI content pipelines, agentic AI workflows, marketing automation and CRM, local-first AI deployments, and AI stack advisory. Systems designed around marketing objectives — built and run by someone who understands both sides.
20+
Years of hands-on marketing and systems experience
3x
Revenue growth delivered on a single product over 3 years
80%
Reduction in manual work through AI automation systems
75%
CAC reduction against target on a paid acquisition restructure
Results from past client engagements. Details in case studies.
Selected work
Systems built. Results delivered.
Three engagements. Three disciplines. Each built around a specific business problem, not a generic service package.
Digital Growth & Performance
From scattered tactics to a client acquisition system that compounds
Startup growth transformation
Fractional Marketing Leadership
Local product to global priority: 3x annual revenue in 3 years
Enterprise product marketing transformation
AI Marketing Automation
80% less human work. 60% faster output. Better content.
Agentic AI content factory build
What clients say
“Marko managed the marketing process end-to-end: positioning, messaging, value proposition, target audience, sales enablement, and go-to-market strategy. His strategic growth plans significantly increased profitability and customer wins. EDA wouldn’t be at the growth trajectory it is without him.”
Violet Diamanti-Race MCIM
Senior Product Marketing Manager, Flowable
“Marko significantly improved campaign performance by expanding into novel spaces, testing various designs, optimising the funnel, and ensuring clicks were accurately tracked. The cost of acquisition was only 1/4 of what I’d set as the limit.”
Nemanja Aleksić
Chief Delivery Officer, MVP
Who I am
I’ve spent 20 years in marketing. The last few building the AI systems to make it faster.
Most of my career has been at the intersection of strategy and execution. Product marketing at enterprise scale. Growth frameworks for SaaS companies. Digital transformation across B2B and B2C markets. Somewhere along the way, I realised the biggest constraint wasn’t the strategy. It was the infrastructure underneath it.
That’s what this practice is built on. Senior marketing leadership with the technical depth to architect and build the systems that execute it. Not handed off. Not outsourced. Done by the same person who set the strategy.
I work with a small number of clients at a time. That’s intentional. When you work with me, you get me.
Ready to build a marketing system that actually works?
Tell me what you’re working with. Three minutes to fill in the brief. I review every inquiry personally and only respond where there’s a genuine fit.