Services
Three disciplines. One integrated system.
Most senior marketers don’t build systems. Most automation specialists don’t understand marketing. I work across both — and I own the result.
01 / Fractional Marketing Leadership
Senior marketing direction. No full-time hire required.
You need someone who can set the marketing strategy, own the roadmap, manage or build the team, and execute at the level you’d expect from a senior hire — without the full-time overhead, the recruitment cycle, or the ramp-up period.
On one engagement, I built the product marketing function from scratch, defined the go-to-market strategy, and took the product from a local market to a global priority — tripling annual revenue over three years. That’s what senior fractional leadership looks like in practice.
Unlike most fractional CMOs, I can also build the technical infrastructure — the pipelines, the automation, the attribution layer — that makes everything you decide strategically actually work at scale.
Marko was hand-picked to build Arcadis Gen’s product marketing function from scratch.
“I hand-picked Marko because of his vision, framework, and processes to establish the product marketing function. He can build a domain from scratch, scale an existing team, and transform the impact product marketing can have on an organisation. I would hire Marko again in a heartbeat.”
Stefan Roeser
Demand Gen Guru, Arcadis Gen
What’s included
Fractional Marketing Leadership
CMO or Director level — strategic ownership, team leadership, board-ready reporting, and full-funnel accountability. Scoped to what the business actually needs.
Brand Strategy & Identity
Mission, values, visual identity, and messaging architecture — the foundation everything else is built on.
Marketing Strategy & Consulting
Comprehensive growth roadmaps, business alignment, and strategic advisory — from quarterly plans to multi-year capability building.
Product Marketing Strategy
Positioning, messaging, ICP definition, and go-to-market planning for new products and expansion plays.
GTM Execution
End-to-end go-to-market for product launches: launch plan, sales enablement, content, and performance tracking.
Team Building & Coaching
Hiring briefs, team structure design, onboarding, and performance frameworks for marketing functions at scale.
02 / Digital Growth & Performance
Clean data. Optimized spend. Growth you can track.
Every channel tracked properly from day one. Not as an afterthought — as the foundation. Growth without clean attribution is guessing. I run SEO (including GEO optimization for AI search), paid search campaigns, growth marketing sprints, and the analytics infrastructure that makes it all readable and actionable.
The most common problem I walk into: a business that has been spending on digital marketing for 12+ months with no clear read on what’s working. I fix the foundation first — proper tracking, clean attribution, unified reporting — then optimize from there.
One engagement reduced CAC to 1/4 of the target ceiling by rebuilding the paid acquisition funnel end-to-end: new targeting structure, creative test framework, funnel optimization, and accurate tracking from click to close.
Marko rebuilt a paid acquisition funnel and cut customer acquisition cost to a quarter of the target ceiling.
“Marko significantly improved campaign performance by expanding into novel spaces, testing various designs, optimising the funnel, and ensuring clicks were accurately tracked. The cost of acquisition was only 1/4 of what I’d set as the limit.”
Nemanja Aleksić
Chief Delivery Officer, MVP
What’s included
Technical SEO
Site audits, on-page optimization, crawl structure, Core Web Vitals, and content gap analysis.
AI Search Optimization (GEO/AEO)
Structured content optimized for AI search engines — ChatGPT, Claude, Perplexity, and Google AI Overviews — alongside traditional organic.
Content Marketing
Blogs, videos, infographics, and long-form resources that build authority, earn organic traffic, and create trust before the first conversation.
Copywriting
Persuasive copy for websites, ads, email campaigns, and sales collateral — written to convert, not to fill space.
PPC & Paid Search
Google Ads campaigns built around CAC targets, not vanity metrics. Full tracking from click to close.
Social Media Advertising
Paid campaigns on Meta, LinkedIn, TikTok, and Pinterest — audience strategy, creative direction, and performance management.
Remarketing
Targeted campaigns that re-engage warm prospects across search, display, and social — turning existing traffic into closed pipeline.
Conversion Rate Optimization
Testing and refining landing pages, funnels, and CTAs to turn more existing visitors into leads and customers.
Performance Analytics
GA4, GTM, attribution modelling, and custom dashboards. Every channel and every euro of spend explained.
Growth Marketing
Structured acquisition sprints: hypothesis, test, measure, and scale what works. No guessing.
Gen AI Creative
AI-generated images, video, and written content produced to client brief — brand-consistent assets without the production overhead.
03 / AI Marketing Automation
Your marketing on autopilot. Built for marketing outcomes, not IT projects.
Most AI marketing projects fail for the same reason: the people building the workflows don’t understand the marketing objectives they’re supposed to serve. They know n8n, they know prompts, they know APIs. But they don’t know what good content looks like, what a qualified lead costs, or why your attribution is broken.
I built a content factory for a client that reduced manual human involvement by 80% and accelerated pipeline delivery by 60% — while improving content quality and search performance. The system runs on agentic AI workflows, local model deployments, and structured content pipelines. It was designed around the customer acquisition goals first. The tech serves the strategy.
That’s the difference. I don’t hand off AI projects to a separate team. I design them, build them, and run them.
“The mindset we as leaders should have is, we need to think about changing the work — the workflow — with the technology.”
Satya Nadella
CEO, Microsoft
What’s included
Gen AI Content Pipelines
Automated content production at scale — briefing, drafting, QA, and publishing — built around your editorial standards.
Workflow Automation
End-to-end marketing operation automations using n8n, API integrations, and custom logic.
Local-First AI Deployment
On-premise or self-hosted model deployment for data-sensitive environments. No cloud dependency for core ops.
Agentic AI Architecture
Multi-agent systems that run autonomous marketing tasks: research, writing, optimization, and reporting loops.
Marketing Automation & CRM
HubSpot, ActiveCampaign, and custom CRM setups — lead scoring, nurture flows, and the operational infrastructure that keeps pipeline moving without manual effort.
AI Stack Advisory
Tool selection, integration planning, and build vs buy recommendations for your marketing AI stack.
The full operating system — 9 specialist agents, 20+ commands, and autonomous pipelines running weekly marketing workflows.
Explore → System 02Research-first content engine. Audit, competitor intelligence, audience research — then strategy, then production. No content without a reason.
Explore → System 03Ranks in traditional search. Gets cited in ChatGPT, Perplexity, and Google AI Overviews. One workflow, two channels.
Explore →How to work with me
Two engagement structures. Scoped to what you actually need.
I work with a small number of clients at a time. Every engagement starts with a conversation — not a proposal template. Tell me what you’re working with, and I’ll figure out whether a project block or a retainer is the right structure.
Per Project
Scoped deliverable
For specific builds: an AI pipeline, an SEO audit and implementation, a paid acquisition restructure, or a go-to-market plan. Clear scope, defined output, fixed price.
Monthly retainer
Ongoing strategic ownership
For businesses that need a senior marketing owner embedded in the team — leading strategy, managing execution, building systems. Full accountability. Monthly cadence with weekly check-ins.
FAQ
Common questions before you reach out.
What’s the difference between hiring you and hiring a marketing agency?
A marketing agency is built to execute campaigns — content, ads, creatives, whatever channel they specialize in. What most agencies don’t have is the ability to design the AI-assisted infrastructure behind that work. Flip it around and you get agencies that specialize in AI automation: they know how to build the workflows, but rarely understand the marketing objectives those workflows are supposed to serve — what a qualified lead actually costs, why the attribution is broken. I work in the middle of that gap. I set the marketing strategy and build the systems that run it, so the infrastructure decisions and the marketing decisions come from the same place instead of two teams that don’t talk to each other.
Do you work with early-stage startups, or only established companies?
Both, scoped differently. Senior marketing leaders at growth-stage B2B SaaS, professional services, and e-commerce companies bring me in to operationalize AI and modernize an existing function. Founders and business owners without in-house marketing leadership bring me in for strategy and execution from the ground up. If there’s no marketing infrastructure yet, project work usually comes first — it builds the foundation a retainer can then run on.
Will you work with our existing marketing team, or replace them?
Depends on what’s there. I’ve managed teams as large as 15 people across a $3M budget, and I’ve also built a marketing function from zero. Embedded leadership means I can lead, coach, and restructure an existing team, or operate solo and bring in specialists as the scope requires — the engagement is built around what you already have, not a fixed template.
Do AI marketing automation projects need our own developers or IT team?
No, though it depends on scope. Most AI marketing projects fail because the people building the workflows don’t understand the marketing objectives — they know the tools but not what a qualified lead costs or why the attribution is broken. I design and build the core of the system myself: agentic pipelines, n8n workflow automation, local-first model deployment where data sensitivity requires it. Where a piece falls outside that core — a HubSpot-specific build, for example — I’ll bring in a specialist rather than learn it from scratch. What doesn’t change is who owns the architecture and the marketing logic behind it.
How do you make sure AI automation delivers real results instead of just hype?
Foundation before automation. The most common problem I walk into is a business that’s been running digital marketing for 12+ months with no clear read on what’s working — so I fix tracking and attribution first, then automate. On one engagement, that approach cut manual content production effort by 80% while improving content quality and search performance, with human review built into every stage rather than removed from it.
Ready to build a marketing system that actually works?
Three minutes to fill in the brief. I review every inquiry personally and only respond where there’s a genuine fit.